Sales & Marketing Job in Citrusleaf Software

Job Description

Primary Skill-set

Results-driven, Data junkie. Growth hacker. Technologist. If these are qualities that resonate with you, we ll be happy to have a conversation with you.

Google UAC - Driving scale and optimization on installs from Google platforms.

Affiliate Marketing - Onboarding and managing quality-focused affiliate partners both for acquisitions and app traffic and re-engagement

Social Media Installs - Driving scale and optimization on Social media mainly Facebook and Instagram install campaigns .

Planning & Execution - Monthly planning of installs, acquisitions, and execution across platforms. Primary ownership of plan vs achievement on spending, scale, and quality

Create and oversee the campaign calendar

Utilize a data-driven approach to run marketing experiments, implement attribution models and KPIs/reporting systems to support marketing decisions

Design and implement experiments to improve CAC and LTV.

You have good knowledge of Campaign Management Tools (e.g., Facebook, Google, Email flows), and Web Analytics Tools (e.g., Google Analytics, Appsflyer).

Required Skills:

2-4 years in advertising marketing/growth role

Directly managed performance app install campaigns on Google, FB/Instagram

Excellent analytical skills and leverages data, metrics, analytics, and consumer behavior trends to generate creative ideas

Strong cross-functional skills and experience working with product, engineering, creative, and analytics teams

Deep understanding of the ad-tech ecosystem, advertising measurement, audience data, and major ad platform APIs

Successfully communicates with a diverse set of technical and non-technical stakeholders

Comfortable with developing organic growth strategies

Up-to-date with the latest trends and best practices in online marketing and measurement

Experience working under tight deadlines and in a fast-paced environment.

Strong project management, communication, organization, and collaboration skills.