Assistant Brand Manager Job in Coindcx

Assistant Brand Manager

Job description

About CoinDCX

CoinDCX is India's largest & safest crypto exchange, with a dedicated focus on making crypto accessible. Established in 2018, CoinDCX has solved numerous problems faced by the Indian crypto community with investing and trading solutions for crypto-based financial products for retail, HNI, and enterprise customers.It is our ultimate goal, to provide the best of the crypto space with the simplest and secure solutions. Insured by BitGo and ISO Certified, CoinDCX is now India s first Crypto Unicorn!

Imagine,

Job Responsibilities

• Would contribute to the brand development & brand asset management
• Be the brand custodian and ensure the brand tone of voice is consistently maintained across verticals and campaigns
• Ensure all communications across the product, brand assets both organic and paid are as per the communication, compliances & advertising guidelines
• The role would involve giving necessary approvals and deployment, across relevant touch points with the consumers
• Conducting Brand Trainings - The CoinDCX Brand, Advertising Guidelines, Communication Guidelines, Brand Guidelines, etc. to audience within the organization
• Plan and launch important brand amplification campaigns both internal and external
• Market scanning:
• Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies
• Conduct research to understand our consumers needs, lifestyle, & preferences and identify how our brand is currently positioned in the market

Job requirements

• Minimum 2-3 Years of Marketing / Brand Management experience
• Should have been part of teams that have actively managed brands, brand campaigns and agencies to deliver brand results
• Has strong program management / project management skills
• Understands brand strategy & brand asset management
• Strong analytical skills and has the ability to extract actionable insights
• Excellent writing, editing, presentation & communication skills
• Must be able to work in a fast-paced environment with significant ambiguities
• Subject knowledge of blockchain and crypto will be an added advantage