Social Media Specialist Job in Cryptomize

Social Media Marketing Responsibilites

Social media analytics is the process of gathering and analysing data from social networks such as Facebook, Instagram, LinkedIn and Twitter. It is commonly used by marketers to track online conversations about products and companies. One author defined it as the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making.

Social Media Specialists build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram. Create and maintain company social media pages and profiles.

Social Media Specialists continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information. Work with copywriters and designers to ensure content is informative and appealing. Collaborate with Marketing, Sales and Product Development teams.