Analyst, Digital Analytics Job in Cvent Inc

Cvent is an exciting, fast-growing tech company that provides industry-leading software to event professionals around the world. Our suite of services - online event registration, venue selection, mobile apps, email marketing, web surveys, and targeted hotel advertising opportunities - have positioned us a major player in the estimated $565 billion global meetings and events industry.

Analyst, Digital Analytics

Cvents Global Demand Center is seeking an experienced, analytical-minded, and data-oriented digital marketer to support ongoing data collection, analysis, and reporting efforts across the marketing organization. The Analyst, Digital Analytics will be responsible for analyzing data and website user behavior to uncover opportunities for optimizing Cvents web properties and digital channels.

The primary objective of this role is to maintain our digital reporting and analytics strategy, compiling data from Adobe Analytics (Omniture SiteCatalyst) and a variety of other marketing tools including: calltracking, digital publishers, web personalization, and many others. This person will develop and maintain dashboards on website performance, share insights, and provide recommendations to support strategic decision-making for our global team of web designers, product marketers, and executives across sales and marketing.

What You Will Be Doing

Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities

Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.

Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.

Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts

Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.

Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area

Create visualizations (tableau/powerpoint/excel) to present analytical findings

Partner with our Analytics team to learn and leverage new tools, develop custom metrics and troubleshoot implementations

Skills & Requirements

What You Need For This Position

Bachelors degree required

Experience in digital analytics or digital marketing in-house or at an agency

Must be proficient in using Adobe Analytics (SiteCatalyst) or equivalent web analytics platforms to create dashboards and analyze data

Must be proficient in Microsoft Excel or similar tools

Ability to identify, troubleshoot, and resolve web tracking errors

Excellent organizational skills, accuracy, and attention to detail required

Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis

Ability to manage multiple priorities and competing deadlines

Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred

Experience with Optimizely or similar A/B testing tools preferred

Experience with website heatmap tools preferred

Experience with Tableau or similar data visualization tools a plus

Knowledge of tag management solutions a plus

Experience with CRM, marketing automation, digital attribution, web personalization and campaign management a plus