Social Media Executive / Sr Executive Job in Cyfuture India Pvt Ltd

Job Responsibilities

• Develop creative and engaging social media strategies.
• Prepare a detailed social media plan, including paid and unpaid events, and budgets for all annual promotional and sale events of the organization.
• Develop and expand community and influencer outreach efforts.
• Build and connect with social media influencers for existing markets and new expansion markets to create opportunities to increase brand visibility.
• Manage the day-to-day handling of all social media channels, adapting content to suit different channels.
• Prepare a monthly social media calendar, which should be communicated to all relevant stakeholders.
• Handle social media accounts and manage social media posting schedules.
• Develop and implement efficient social media strategies to discover new ways to market the business.
• Brainstorm ideas for campaigns and create content.
• Create engaging multimedia content across multiple platforms.
• Partner with the Creative team to build exciting social media posts/content to engage with existing customers and reach new customers.
• Research the latest social media trends.
• Stay informed about trends, tools, emerging platforms, and algorithm changes to maintain a competitive edge.
• Be open to experimenting with new approaches, platforms, and content formats to optimize performance.
• Oversee the creation and curation of engaging, high-quality content for platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Maintain a strong understanding of algorithms for platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Develop strategies to maximize content visibility and engagement by leveraging algorithm insights.
• Continuously test and refine tactics to stay ahead of algorithm updates and changes.
• Plan and execute organic social media campaigns to drive traffic, engagement, and conversions.
• Optimize campaigns based on performance metrics, ensuring ROI and audience growth.
• Monitor, engage, and grow social media communities by responding to comments, messages, and trends promptly.
• Use tools like Canva and sentiment analysis platforms effectively.
• Monitor analytics and research market competition.

Skill Requirements

• Post Graduate with 3+ years of relevant experience in managing multiple social media platforms, majorly Facebook, Instagram, Twitter, LinkedIn, and other online channels.
• Well-versed in new-age social media platforms and short video apps.
• Strong understanding of marketing strategy and how to utilize these concepts throughout various forms of outreach.
• Well-versed in using data and metrics to measure impact and determine improvements.
• Excellent communication, presentation, and negotiation skills.
• Good understanding of social media KPIs.

Perks and Benefits

• A unique opportunity to join a collaborative work environment in a hyper-growth context.
• The chance to grow your professional and technical skills, with real room for career progression.
• A modern office in a central location in Noida.
• Medical Insurance provided by the company.
• An employee-friendly compensation structure that includes tax-saving components.
• Employee engagement activities, including festival and birthday celebrations, and team outings.