Sr. Manager- Digital Marketing Job in Cyfuture India Pvt. Ltd

Job Responsibilities

• Plan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns.
• Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, WhatsApp, Google +, blogging-based platforms, etc.
• Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan.
• Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Managing and optimizing bids for PPC campaigns.
• In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
• Analyze Clicks and track Conversions, for ad expenses and ROI.
• Design, build and maintain social media presence amongst the targeted users by closely working with agency.
• Continually monitor & evaluate effectiveness of the marketing activities undertaken in a dynamic market place and subsequently adapt plans.
• Continuously work towards optimization of spends and performance based on the insights.
• Conduct Qualitative and quantitative analysis data generated from internal and external sources for decision making process on a regular basis CTQ - (Critical to Quality)