BriefCase
BriefCase

Digital/performance Marketing Job in Cynosure Corporate Solutions

Digital/performance Marketing

Cynosure Corporate Solutions 4+ weeks ago
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Job Summary

Job Description

  • Manage all digital campaigns, from ideation to media planning to optimization and performance analysis.
    Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
    Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, App Install, Affiliate, Direct buys, etc. Serve as the strategic lead for programmatic display, especially the DoubleClick suite
    Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact
    Drive digital marketing efficiencies and Reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners
  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
  • Management Of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
    - Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs

    What To Bring :
    5-8 years of relevant professional experience with digital media
    Experience in handling large-scale campaign planning, optimization for both performance and brand impact
    Thorough understanding and hands-on experience of Bid Optimizers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mix panel, Appsflyer, etc.
    Varied industry exposure in running PPC, Affiliates, and Display campaigns focusing on on-site visits and app installs.
Experience Required :

5 to 7 Years

Vacancy :

2 - 4 Hires

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