Product Marketing Manager Job in Danaher Corporation

Job Title: Product Marketing Manager Equipment Services (EQS)

Location: Bengaluru, India

Reports To: EQS Global Product Marketing Director

About the Role:

We are seeking a Product Marketing Manager to join our Equipment Services (EQS) Marketing team. In this role, you will develop and execute strategic marketing initiatives aimed at driving growth for the OptiRun Services Parts and Upgrades Portfolio. This position will be based in Bengaluru, India, and will report directly to the EQS Global Product Marketing Director.

Key Responsibilities:

• Marketing Strategy: Develop and execute a comprehensive annual marketing growth plan for spare parts and upgrades, with a strong emphasis on eCommerce expansion within the EQS business unit.
• Campaign Management: Design and implement omnichannel awareness and lead generation campaigns to drive lead funnel growth and conversions.
• Content & Sales Enablement: Collaborate with product management, sales teams, creative agencies, and Marcom to develop persona-driven content, including sales tools, case studies, and digital assets that align with the buyer's journey.
• Cross-Functional Collaboration: Align with product management, sales, and regional marketing teams to ensure accurate tracking of installed base data and market visibility. Act as the subject matter expert for services e-commerce and service NPIs, and lead Problem-Solving Projects (PSPs) to enhance performance.
• Market Insights & Competitive Analysis: Collect customer insights (VOC), monitor industry trends, and analyze the competitive landscape to continuously refine marketing strategies and adjust product positioning.

Who You Are:

• Education: Bachelor s degree in Marketing, Business, or a related field (MBA is preferred).
• Experience: 5+ years of experience in marketing, service product management, or marketing communications, with a strong understanding of service offerings (such as contracts, qualifications, operator training, spare parts, remote monitoring, and eCommerce catalog expansion).
• Proven Expertise: Demonstrated experience in building and executing lead generation, awareness campaigns, and developing content aligned with the buyer's journey.
• Project Management: Strong experience managing marketing projects (eCommerce catalog, NPIs, customer VOC, etc.) and driving results across multiple teams.
• Effective Communication: Ability to communicate clearly and effectively with stakeholders at all levels within the organization.

Preferred Qualifications:

• Familiarity with Danaher Business Tools (DBS), including Transformative Marketing, Launch Excellence, Strategic Segmentation, and PSP.
• Prior experience with ServiceMax, Salesforce, and Google Analytics.
• A collaborative and results-driven mindset with the ability to work cross-functionally to achieve marketing goals.