Brand Manager Job in Digidarts Marketing Pvt. Ltd

Key Responsibilities

• Brand Positioning:
  

• Establish brand positioning: Digidarts as the best 360-degree performance marketing agency.
  

• Helping shape and communicate our vision and mission
  

• Creating, maintaining, and optimizing brand guidelines.
  

• Identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  

• Brainstorm & create industry-leading case studies and promote it through various marketing channels.
  

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  

• Events, PR and Partnerships
  

• Establish & manage brand communication strategy across different channels.
  

• Coordinate with our PR partners to bring the maximum out of different opportunities.
  

• Create & manage event-level strategies to amplify our presence in different offline and online events.
  

• Creating valuable content for all our Partners across different verticals.
  

• Planning & Executing different co-branded campaigns with our partners.
  

• Employer Branding & Internal Communication
  

• Oversees all the company's employment branding strategies
  

• Plans, establishes and oversees the company's social media presence and channels related to recruitment and employer branding
  

• Sets up and manages an online marketing program to promote job openings and career opportunities at the company
  

• Planning & creating official internal communications.
  

• Collaboration For Growth:
  

• Coordinating with the sales team to design, test and evolve lead nurturing tactics.
  

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including digital, PR and video assets.
  

Requirements

Skills & Qualifications

• Bachelor s degree in marketing, communications, or related field.
  

• Excellent written and verbal communication skills.
  

• Proven experience in developing branding strategies.
  

• At least 4 years of relevant experience in creating marketing strategies.
  

• Working knowledge of digital marketing concepts tools & trends.
  

• Strong project management, multitasking, and decision-making skills.
  

• Experience with marketing automation and CRM tools.
  

• Excellent communication, interpersonal, and organizational skills.
  

• Superb leadership ability.
  

• Working knowledge of Microsoft Office/Google Sheets.
  

• Prior digital marketing agency experience will be preferred.