Senior Digital Marketing Manager Job in Directi Group

What is the Job like?

• Strategizing and executing branding campaign on GDN, DV360, LinkedIn, Facebook, Instagram for Titan
• Plan and execute ABM/ lead nurturing campaigns for target accounts with precise reach for Titan
• Work with publication/ad platform to negotiate best price for slots to deploy advertising assets for running campaigns for required period
• Executing, monitoring, optimizing and reporting of paid campaigns for Flock
• Optimize campaigns, measure performance, and take corrective action to achieve best possible ROI for the channel
• Explore traction channels for new products as required
• Researching and implementing content recommendations for organic SEO success
• Work with editorial and marketing teams to drive SEO in content creation and content programming. Ensure SEO best practices are properly implemented
• Recommend and implement changes to website architecture, content, linking and other factors
• Monitoring campaign trends using website analytics tools (e.g, Google Analytics, HubSpot, etc) and point out areas of improvement in accordance with business goals
• Generate weekly/monthly/quarterly reports for important metrics across channels and provide them to relevant stakeholders
• Partner with relevant teams to plan for campaign requirements with best possible content and creative quality standards