Marketing Specialist Job in Directi
Job Summary
About Radix
Radix is the world's largest new domains registry with 10 new extensions that include .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, .FUN and .UNO; as well as 1 re-purposed country code top-level domain, .PW. Through these extensions, Radix is empowering business owners to get short, memorable and descriptive domain names that can be used for a website, email address, or a variety of other internet addressing purposes.
Radixs story and purpose
Radix was launched in 2012 as a subsidiary of Directi, a $1.4 bn company founded by Bhavin Turakhia and Divyank Turakhia in 1998.
Back in 2012, it had already become difficult to find short and memorable domain names amongst the available extensions. When ICANN (Internet Corporation for Assigned Names and Numbers) invited the initial applications for new domain extensions, it was a historic moment for the Internet on the whole. It opened a big opportunity to make internet-addresses shorter, meaningful and distinguishable. Radix committed over $30 million on the application of 31 strings comprising several generic and mass-market names. Of those, Radix acquired 7 and since then has attained three more extensions; .TECH (2014), .FUN (2017) and .UNO (2019). Radix is the worlds largest new domain registry with 5M domains under management.
These new domain extensions give an opportunity to users to register a domain name that is descriptive, keyword-rich, brandable and meaningful. Radix is thus making the Internet more organized and business-friendly.
Radix has partnered with 200+ registrars such as GoDaddy and BigRock to sell its domains to end-users all over the world.
Quick Stats:Founded: 2012Total strength: 65+Total investment: US$ 45 MillionOperationally profitable: YesAnnual growth rate: 35%+
.ONLINE is the 3rd largest selling new TLD with over 1M registrations
Recently, .ONLINE launched a massive end-customer campaign to increase brand awareness and credibility
The candidate applying to the Marketing Specialist role is expected to work with the Brand Manager to drive all marketing initiatives including this end-customer campaign to help .ONLINE become the undisputed no. 1 TLD by the end of this year
Job Responsibilities:Marketing Ideate and build on the 360 end-customer campaign plan for .ONLINE Identify and execute a guerrilla marketing strategy for the brand, if suitableInfluencer Marketing Identify the industry segments relevant to .ONLINE and develop a strategy toget influencers to adopt the .ONLINE brand for an ambassadorship programme get influencers to advertise for .ONLINEOnline marketing Work with the online marketing team to analyze the various campaigns being run for .ONLINE and identify potential areas of growth and optimization Develop and execute SEM / Retargeting campaign with registrarsContent Partnerships Work with the Content Marketing team to develop a strategy and create content pieces for the ONLINE blog Identify potential partnerships and distribution partners to increase .ONLINE awareness and credibility through content marketingStrategic Partnerships Identify relevant industry segments for alliances and Partnerships On board strategic Partners to help grow the brandOffline marketing Identify and evaluate sponsorship's for events and conferences Work with the Marketing team to build the marketing kit for each eventPlanning and Reporting Create quarterly and annual marketing plan for .ONLINE Create quarterly and annual reports to evaluate the marketing ROI
Radix is the world's largest new domains registry with 10 new extensions that include .ONLINE, .STORE, .TECH, .WEBSITE, .SPACE, .PRESS, .SITE, .HOST, .FUN and .UNO; as well as 1 re-purposed country code top-level domain, .PW. Through these extensions, Radix is empowering business owners to get short, memorable and descriptive domain names that can be used for a website, email address, or a variety of other internet addressing purposes.
Radixs story and purpose
Radix was launched in 2012 as a subsidiary of Directi, a $1.4 bn company founded by Bhavin Turakhia and Divyank Turakhia in 1998.
Back in 2012, it had already become difficult to find short and memorable domain names amongst the available extensions. When ICANN (Internet Corporation for Assigned Names and Numbers) invited the initial applications for new domain extensions, it was a historic moment for the Internet on the whole. It opened a big opportunity to make internet-addresses shorter, meaningful and distinguishable. Radix committed over $30 million on the application of 31 strings comprising several generic and mass-market names. Of those, Radix acquired 7 and since then has attained three more extensions; .TECH (2014), .FUN (2017) and .UNO (2019). Radix is the worlds largest new domain registry with 5M domains under management.
These new domain extensions give an opportunity to users to register a domain name that is descriptive, keyword-rich, brandable and meaningful. Radix is thus making the Internet more organized and business-friendly.
Radix has partnered with 200+ registrars such as GoDaddy and BigRock to sell its domains to end-users all over the world.
Quick Stats:Founded: 2012Total strength: 65+Total investment: US$ 45 MillionOperationally profitable: YesAnnual growth rate: 35%+
.ONLINE is the 3rd largest selling new TLD with over 1M registrations
Recently, .ONLINE launched a massive end-customer campaign to increase brand awareness and credibility
The candidate applying to the Marketing Specialist role is expected to work with the Brand Manager to drive all marketing initiatives including this end-customer campaign to help .ONLINE become the undisputed no. 1 TLD by the end of this year
Job Responsibilities:Marketing Ideate and build on the 360 end-customer campaign plan for .ONLINE Identify and execute a guerrilla marketing strategy for the brand, if suitableInfluencer Marketing Identify the industry segments relevant to .ONLINE and develop a strategy toget influencers to adopt the .ONLINE brand for an ambassadorship programme get influencers to advertise for .ONLINEOnline marketing Work with the online marketing team to analyze the various campaigns being run for .ONLINE and identify potential areas of growth and optimization Develop and execute SEM / Retargeting campaign with registrarsContent Partnerships Work with the Content Marketing team to develop a strategy and create content pieces for the ONLINE blog Identify potential partnerships and distribution partners to increase .ONLINE awareness and credibility through content marketingStrategic Partnerships Identify relevant industry segments for alliances and Partnerships On board strategic Partners to help grow the brandOffline marketing Identify and evaluate sponsorship's for events and conferences Work with the Marketing team to build the marketing kit for each eventPlanning and Reporting Create quarterly and annual marketing plan for .ONLINE Create quarterly and annual reports to evaluate the marketing ROI
Similar Jobs for you
Your 4 Step Guide to Career Success
Apply for jobs
Create Profile
Schedule Interview
Get Hired
Help us improve JobGrin
Need Help? Contact us