Digital Marketing Manager Job in Dr Reddys Path Labs Private Limited
Digital Marketing Manager
- Hyderabad, Telangana
- Not Disclosed
- Full-time
Job Description:
Identifying opportunities for value creation through digital transformation within the organization through understanding of stakeholder business goals, current processes and constraints, customer journeys and business roadmap. Bridge the gap between business goals and consumer problems; define and own the short term and long-term product roadmaps in line with the goals set by the business team. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence enhance brand awareness, lead generation and conversion rates Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Identify new growth strategies across various streams impacting business Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and design customer journeys Implementation of account based marketing for key accounts. Driving and nurturing leads across various channels for value generation Managing cross functional teams for product implementation. Engage with customers & partner with internal stakeholders (Marketing, Operations, Business, Communication, and Growth) to prioritize, drive, and implement the product changes. Understanding of business requirements and As-Is process mapping for arriving upon a To-Be process. Working with markets teams for conceptualizing patient centric care management solutions for creating value beyond the pill and improving therapy outcomes. Effectively manage projects within schedule & budget in coordination with implementation partners.
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