Digital Marketing Specialist Job in E-zest Solutions

Digital Marketing Specialist
Location: Pune
Experience: 4+ Years
Education: Bachelor s degree in Marketing, Communications, or a related field

About the Role
We are looking for an experienced and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies, managing client relationships, and overseeing social media platforms to drive brand awareness, engagement, and lead generation.
If you are passionate about digital marketing, analytics, and client management, this is a fantastic opportunity to make an impact and grow in a dynamic, fast-paced environment.

Key Responsibilities
Strategic Marketing & Campaign Management
Develop and execute digital marketing strategies and campaigns to achieve business goals.
Analyze market trends, customer behavior, and competitor activities to optimize marketing efforts.
Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI.
Client & Stakeholder Management
Build and maintain strong client relationships, ensuring timely communication and satisfaction.
Provide regular performance reports, insights, and recommendations to clients.
Address client inquiries and resolve issues promptly and professionally.
Social Media & Content Management
Create, manage, and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube).
Develop engaging content calendars, schedule posts, and monitor engagement.
Track social media metrics and adjust strategies for better performance.
SEO, SEM & Website Optimization
Monitor and improve website traffic and performance through SEO, SEM, and UX enhancements.
Conduct keyword research and implement on-page and off-page SEO strategies.
Utilize analytics tools (Google Analytics, Search Console) to track and improve website conversions.
Data Analysis & Reporting
Analyze campaign performance metrics and create insightful reports.
Use data to optimize marketing strategies and enhance campaign performance.
Stay up-to-date with industry trends and emerging digital marketing technologies.

What We re Looking For
4+ years of experience in digital marketing, including client management and social media.
Strong understanding of SEO, SEM, PPC, social media, email marketing, content marketing, and analytics.
Hands-on experience with Google Ads, Facebook Ads, and other digital ad platforms.
Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.).
Excellent communication and relationship-building skills.
Analytical mindset with the ability to interpret data-driven insights.
Strong organizational and multitasking skills with attention to detail.
Ability to work both independently and collaboratively in a team environment.
Bonus Points If You:
Have experience with marketing automation tools, CRM platforms, and web analytics tools.
Have worked on lead generation campaigns and conversion rate optimization.
Have a creative eye for branding, content, and social media visuals.

Why Join Us?
Exciting Growth Opportunities Work on impactful digital marketing campaigns and grow with the company.
Data-Driven Culture Use cutting-edge tools and strategies to achieve results.
Collaborative Work Environment Work with a team that values innovation and creativity.
Exposure to Multiple Industries Get hands-on experience across diverse sectors and clients.