Performance Marketing Manager Job in Easemytrip

Job Title: Performance Marketing Manager

Location: Noida

Experience Required: 3 to 8 years

Employment Type: Full-Time

About the Role

As a Performance Marketing Manager at EaseMyTrip, you will play a key role in maximizing our digital presence and customer acquisition through targeted advertising and strategic marketing initiatives. This role involves designing, executing, and optimizing multi-channel performance marketing campaigns, analyzing data insights, and continuously adapting strategies to improve ROI. You ll leverage emerging digital technologies and market trends to maintain a competitive edge and drive measurable results.

Key Responsibilities

• Strategy Development: Build and implement a comprehensive performance marketing strategy aimed at maximizing visibility and driving customer acquisition.
• Channel Management: Plan, execute, and optimize campaigns across digital platforms including Google Ads, Bing Ads, and social media channels such as Facebook, Instagram, LinkedIn, and Twitter.
• App Marketing: Enhance app downloads, engagement, and retention through targeted in-app marketing initiatives.
• Data Analytics: Use tools like Google Analytics and Google Tag Manager to collect data, analyze campaign performance, and make data-driven decisions for optimization.
• Budget Management: Efficiently allocate and manage marketing budgets to optimize cost per acquisition (CAC) and overall ROI.
• Campaign Optimization: Conduct continuous A/B testing, performance analysis, and refinement of campaigns to meet key performance indicators (KPIs).
• Innovation & Testing: Explore new digital marketing channels and technologies to improve campaign effectiveness.
• Cross-functional Collaboration: Partner with management and other teams to align marketing efforts and share insights.
• Reporting: Prepare detailed reports on campaign performance, providing actionable insights for future marketing strategies.
• Market Awareness: Stay current with digital marketing trends, tools, and best practices to keep the company competitive.

Preferred Candidate Profile

• Education: Bachelor s or Master s degree in Marketing, Business Administration, or a related field.
• Experience: Proven track record managing multi-channel digital marketing campaigns, including PPC, SEO, and social media marketing.
• Analytical Skills: Strong ability to analyze data, interpret metrics, and make informed marketing decisions.
• Technical Proficiency: Skilled in digital marketing tools such as Google Analytics, Google Tag Manager, and mobile marketing platforms.
• Strategic Thinker: Capable of developing clear, goal-oriented marketing strategies.
• Communication: Excellent verbal and written communication skills to effectively engage with teams and leadership.
• Problem Solver: Creative and resourceful in overcoming marketing challenges.
• Adaptability: Willingness to experiment, learn, and adjust to evolving digital marketing landscapes.
• Goal-Oriented: Driven to meet and exceed performance targets.
• Team Player: Collaborative mindset to work effectively within cross-functional teams.

Why Join EaseMyTrip?

• Work with one of India s fastest-growing travel-tech platforms.
• Be part of a dynamic, innovative, and supportive team.
• Competitive salary and benefits.
• Opportunity for professional growth and continuous learning.