Online Reputation Management Specialist Job in Ec-council
Online Reputation Management Specialist
Ec-council
4+ weeks ago
- Secunderabad, Rangareddi, Telangana
- Not Disclosed
- Full-time
- Permanent
Job Summary
The utmost role and responsibility of a reputation specialist is to create and maintain a favourable brand image of the company and its products. He is in charge of every social media account of the company s brands and monitors how the brands are engaging with the audience. Not just this, ORM also handles what should go out in media about the company and how to handle negative publicity even on the review websites like Glassdoor, Yelp, Google Play, iTunes etc.
Put Forth Company s Best Image
A company s reputation depends on the way its customers, employees and investors view it. One tweet, one Facebook post, and even one review can influence these factors for better or worse. ORM should put forth an image which conveys the message that the company values customer responses.
Build Trust And Brand Loyalty
Customers are sure to research about a company before making a purchasing decision and your lack of response to negative comments or reviews can make them hesitant. A reputation specialist has to deal with such problems and help neutralize any bad review or comments.
Showing your customers that you will improve or act upon the problems is a great way to boost your reputation. When your business understands and adopts the needs of a customer, they feel that they are an important component of your business. This can help build brand loyalty and ultimately raise revenues.
A reputation specialist is expected to:
Educational Requirements And Skills For A Reputation Specialist:
As the job of a reputation specialist largely surrounds the digital world, having a degree in digital marketing, social media marketing/branding or industrial relations is recommended. Qualifications like a Bachelors or Masters in Business Management or Mass Communication can ensure a bright future in the field.
Additional tools like SEO and knowledge in programming will be an added advantage.
EC-Council Group provides equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability, or any other category protected by applicable law.
Job Role : Online Reputation Management Specialist
The utmost role and responsibility of a reputation specialist is to create and maintain a favourable brand image of the company and its products. He is in charge of every social media account of the company s brands and monitors how the brands are engaging with the audience. Not just this, ORM also handles what should go out in media about the company and how to handle negative publicity even on the review websites like Glassdoor, Yelp, Google Play, iTunes etc.
Put Forth Company s Best Image
A company s reputation depends on the way its customers, employees and investors view it. One tweet, one Facebook post, and even one review can influence these factors for better or worse. ORM should put forth an image which conveys the message that the company values customer responses.
Build Trust And Brand Loyalty
Customers are sure to research about a company before making a purchasing decision and your lack of response to negative comments or reviews can make them hesitant. A reputation specialist has to deal with such problems and help neutralize any bad review or comments.
Showing your customers that you will improve or act upon the problems is a great way to boost your reputation. When your business understands and adopts the needs of a customer, they feel that they are an important component of your business. This can help build brand loyalty and ultimately raise revenues.
A reputation specialist is expected to:
- Have an understanding of search engine behavior, social media, forums, blogs, ratings and reviews, etc. These are considered to be the most important and basic skills of a reputation specialist.
- Work towards enhancing and building the organization s reputation by constantly measuring the effectiveness of your strategies.
- Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization. Reaching out to dissatisfied customers is an important procedure to control negative reviews. Moreover, focusing on forums, tweets, images, and writing effective blog posts, or publishing positive reviews is also the responsibility of a reputation specialist.
- Be well prepared for taking immediate action when the company s reputation has been tarnished.
- Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former.
- Lead the management team in maintaining and improving the company s reputation.
- Handle difficult situations such as internet blackmail and ethical manipulation of search engine results or reviews.
Educational Requirements And Skills For A Reputation Specialist:
As the job of a reputation specialist largely surrounds the digital world, having a degree in digital marketing, social media marketing/branding or industrial relations is recommended. Qualifications like a Bachelors or Masters in Business Management or Mass Communication can ensure a bright future in the field.
Additional tools like SEO and knowledge in programming will be an added advantage.
EC-Council Group provides equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability, or any other category protected by applicable law.
Experience Required :
4 to 5 Years
Vacancy :
2 - 4 Hires
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