Job Description
The Lead Generation Specialist handles prospecting, qualifying and generating new sales leads to support the Enterprise Account Managers. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential!
Requirements
The Lead Generation Specialist is expected to:
- Responsible for all form of demand generation activity- Cold calling, email campaign, Linkedin social media, events, seminars, referrals, web leads and other forms of Demand Gen
- Responsible to connect target companies decision makers to influence them to work with ENEST, work with potential targets to match the requirement / capability and set up qualified meetings
- Responsible for coordinating activities with those of other teams in Marketing / Sales to effectively reach out to decision makers
- The role demands strong understanding of the IT SOFTWARE SOLUTIONS space, ENEST services lines, verticals, customers and competition, and the ability to translate this knowledge into setting up meetings with ENEST prospects.
- Effectively articulate and map our value proposition to the prospects pain points
- Hand-off to the sales team In this role, you will ensure that the meeting targets of for the campaign are met
- Skills & Experience required in a similar role in the IT software solutions service space
- Strong knowledge of Demand generation and sales process on CRM "preferred to Zoho CRM"
- Excellent written and verbal communication skills, presentation skills and analytical skills
- High level of attention to details, including data accuracy and documentation / presentation preparation with high quality
- Solid experience in using advanced features in Microsoft Excel and PowerPoint
Required experience and knowledge
- HS Diploma, Bachelor s Degree preferred
- 1-4 years telemarketing and/or inside sales experience.
- Demonstrated ability to meet and/or exceed determined sales and activity quotas.
- A proven track record of strong client relationships.
- Excellent client service skills.
- Excellent written and verbal communication skills.
Technical Experience
- Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)
- Experience with Zoho CRM or another CRM Software preferred.
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