Google Analytics / Google Tag Manager (gtm Specialist) Job in Enfuse Solutions

Shift timings:

General

Working days:

Monday to Friday

Years of experience:

1 to 6 years

Responsibilities:

• Define and implement website digital analytics tagging, tracking, and reporting to support audience development, website engagement, conversions, and site optimization.
• Collaborate with key technology and business stakeholders to define an optimal tagging strategy for new or existing features.
• Define and implement tagging strategy in Google Tag Manager for data collection in both Universal Analytics and GA4 that meets business goals/objectives.
• Solve minor JS errors for the Analytics or GTM Tags, including Data Layer implementation in coordination with the Developer.
• Work with the client technical team to fix the tracking issues.
• Oversee and deliver overall value proposition for business.
• Extensively use analytics data to generate actionable business insights and recommendations.
• Gather requirements by asking questions to the customer and getting to the main objective behind the query.
• Design and develop proof of concepts (PoC) as per the business / development team requirements.
• Responsible for communicating with internal and external teams to win buy-in, explain issues and communicate progress.

Requirements:

• Experience with Google Analytics, Google Data Studio, Google Sheets, Google Tag Manager, and implementing reporting capabilities.
• Google Tag Manager installation and configuration (AMP, Non-AMP implementation + Data Layer Implementation).
• Experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
• Understand the connection of GCP with GA 360 and its working.
• Has native-level spoken and written English communication.

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