Digital Marketing Manager Job in Esoft Technologies.

Digital Marketing Manager

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Job Summary

Candidate must be flexible and able to multitask across a variety of job duties
PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC, CPL & COS). Google ads, Bing ads & Adroll remarketing
Coordinate with team in the US for new marketing ideas & campaign calendar
Work closely with catalog, order processing & calling team
Oversee and manage the assigned team of SEO & SMO analyst and Content Writer and drive campaign traffic and revenues
Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set.
SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
Ability to provide mom/yoy revenue projection to clients
Publish Weekly / Monthly Reporting on SLAs / KPIs achieved

Good execution and managerial skills
Good Ms Office Skills / Presentation Skills
Open to Feedback & Suggestions
Strive for excellence and has the ability to take quick decisions
Up-to-date with the latest trends and best practices in SEO, online marketing and measurement

Good understanding of Online Marketing Industry (Domestic & International)
Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media and email marketing
Working knowledge of Content Management systems like Shopify, Wordpress, Magento, & SEO campaign audit tools like Moz & Sem Rush
Working knowledge of HTML & CSS development and constraints
Google AdWords / Google Analytics / Yahoo Bing Certified preferred

Experience Required :

Minimum 8 Years

Vacancy :

2 - 4 Hires