Content Marketing Specialist Job in Espire Infolabs Pvt. Ltd.

Relevant Experience

Content Creation, Content Marketing, Content Management, Marcom Activities

Academic Qualifications

B.A(English Hons.)/M.A(English Hons.)/BA(Journalism & Mass Comm.)/MA(Journalism & Mass Comm.)

Job Description

• Should have good experience of creating content for the web and growing a social audience
• Editorial mindset that seeks to understand what the target audience consumes and how to create it
• Write & edit high quality content for various marketing collaterals such as whitepapers and eBooks
• Expertise in email marketing and in newsletter creation & distribution
• Coordinate with various stakeholders to create Case Studies & portray Espire s expertise and how it has added value to its clients
• Proficient in social media marketing and in identifying industry influencers
• Must have IT (Marketing/Content Marketing) background and experience
• Ability to analyze and present content and social performance
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet business objectives
• Wears a creative hat with a knack of representing a lot in concise words to optimize the path to lead conversion
• Focus on the delivery of results in the form of traffic, engagement and marketing qualified leads
• Editorial requirements must include basic SEO understanding
• Should have good written and verbal communication skills