Social Media Analyst Job in Etech Global Services

Social Media Analyst

Summary:

The Social Media Analyst is responsible for implementing social media strategies for Etech. The Social Media Analyst can quickly understand and support initiatives that will contribute to the goals and success of Etech campaigns, specific to social media.

Essential Responsibilities:

• Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Support SMO strategies by understanding keyword priorities and how they integrate into content marketing plans
• Assist in link building campaigns in coordination with Etech SMO goals
• Provide analysis and recommendations as the program evolves and can be reviewed
• Research and administer social media tools on a daily basis in support of Etechs social media strategy
• Monitor and evaluate social media results on a daily basis in coordination with Etechs goals and benchmarks
• Execute real-time monitoring of social media trends that will inform business decisions, identify competitive advantages and deliver an understanding of sentiment, how consumers are interacting with the brand
• Create strategies for generating comprehensive reports that visually represent results and inform stakeholders about issues, opportunities and areas of concern/crisis.
• Present detailed program results and analytics to Leadership team on a regular basis.
• Develop best practices for monitoring Social Media including guidelines for evaluating benefits and risks for certain social media engagements.
• Keep pace with social media and internet marketing industry trends and developments
• Understand and be able to speak about brands with a sense of ownership

Core Competencies/Skill Set:

• Good oral & written English skills
• Exceptional listening and analytical skills, Strong interpersonal communication skills
• Attention to detail. Drive and ability to deliver excellent customer service to both internal and external customers. Ability to work independently & able to exercise strict confidentiality.

Professional Skills and Qualifications

• 2 5 years experience in social media marketing with demonstrated successes
• Proficiency in MS Excel, PowerPoint, and Word
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (TweetDeck, HootSuite, etc)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS, WordPress, and website administrations
• Ability to clearly and effectively articulate thoughts and points
• Understanding social networks (Facebook, Twitter, LinkedIn,Google+, Youtube etc), and the social advertising landscape
• Bachelors Degree

We expect you to:

• Be Flexible in working hours which is a must.