Digital Marketing Executive Ppc Job in Ewaycorp Technologies Private Limited
Digital Marketing Executive Ppc
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
Job Description eWay Corp is a global digital solution company, a unique powerhouse of creative & digital experts with a passion for clever things. We are looking for a skilled Digital Marketing Executive PPC for the India region. Key Responsibilities Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns User Behaviour Tracking using tools such as Google Tag Manager, SEMrush. Knowledge of Google Keyword Planner/ SpyFu / SEMrush Keyword research tools. Track, report, and analyse website analytics data via weekly, monthly reports (Google Analytics/ SEMrush). Create landing pages for capturing leads or goal conversion. Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns. Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns & to identify relevant and strong keyword searches to optimise campaign success. Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. Creating targeted campaigns including writing required copy and testing landing pages. Working with relevant internal and external stakeholders to create copy and other creative content. Provide regular reports on performance metrics and market related insights. Analyse, monitor and report on ROI for all PPC campaigns. Analyse, monitor and report on competitors PPC campaigns including keywords being targeted. Manage and monitor spend to ensure it is in line with the assigned budget. Keep up to date with market and technology related developments. Skills & Requirements 2+ years relevant experience in PPC Advertising Demonstrable experience in Pay Per Click, social media, and display advertising campaigns, Discovery & Performance Max Campaigns Hands on knowledge of remarketing campaigns. Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush) Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns Certification (Google AdWords, Facebook Ads) if any will be an added advantage. Benefits & Perks Remote & Hybrid Work Model Medical Insurance Flexible Public Holidays & Leaves Flexible Work Hours Skill Development, Training & Certification Sodexo Meal Coupons* National Pension Scheme* Employee Provident Fund Weekends Off Loyalty Bonus Program
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