Digital Marketing Executive Job in Excellis It Private Limited

Requirements

• Minimum of 2 years experience in core PPC
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Omniture, etc)
• Working knowledge of ad serving/management tools (eg: DART, Atlat, etc)
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills

Skills and Abilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
• Research and forecast future sales and performance trends.
• Generate leads of organizations suitable for sales reach-out.
• Build and manage the company s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant