Account Based Marketing Associate Job in Exotel Techcom Pvt. Ltd

What you will do?

• You will be responsible for planning and executing awareness and customer acquisition campaigns for named accounts in the domestic and international markets
• You will work on creating a pipeline of MQLs for the enterprise sales team

• You will work on market research to develop a deep understanding of the communication challenges in every vertical and geography to help:

• Design customized messaging based on industry trends
• Identify and pitch new use-cases
• Create impactful outreaches targeting key profiles to generate leads
• Study the competition landscape
• Identify decision-makers within each named account
• Manage a potential customer through the entire process and ensure a smooth sales handover
• You will track, record and analyse metrics to design and implement high-quality campaigns through better targeting, relevant content and personalised communication
• You will be responsible for efficiently managing the entire lead life-cycle starting from a well-planned outreach to demonstrating product capabilities over a demo and a smooth sales handover
• You will work on a thorough understanding of the product and be Exotel s solution expert
• You will be Exotel s brand and solutions evangelist and be actively involved in events, workshops, etc. to educate the relevant stakeholders about cloud telephony
• You will also participate in or curate events that will help us generate leads from named accounts

What are we looking for?

• Individuals with a bachelor's degree with at least 3+ years of relevant work experience in marketing for enterprise software companies or similar experience marketing SaaS products
• Experience with on-prem and cloud-based communication platforms would be an added benefit (Contact centre software)
• Excellent written and spoken communication (email content, prospecting calls, etc)
• Experience with marketing automation and lead nurturing processes
• Good interpersonal skills to work, succeed and have fun in a highly competitive team
• A candidate who is self-directed and resourceful and has strong work ethics