Senior Digital Marketing Associate - Paid Campaign Specialist Job in Exotel Techcom Pvt. Ltd

As part of the inbound marketing team, a digital marketer is at the forefront of building a pipeline for the sales team by acquiring qualified leads through paid campaigns. These campaigns will be focussed on acquiring leads from international markets (US/UK/Canada/ Australia and SEA).

What you will do?

• Build a steady pipeline of qualified leads for the international enterprise sales and international inside sales team via paid campaigns.
• Analyse performance data, identify patterns, optimize campaigns and steer for continuous improvements.
• Drive and track KPIs like revenue, conversions, CPA, CPL, etc. on daily basis.
• Create campaign specific landing pages and optimize user experience.
• Monitor search trends and develop actionable insights to the international paid campaign search strategy team for optimization & experimentation.
• Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans.
• Improve international website engagement with the objective of increasing the visitor to Signup/ Trial from adwords end-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
• Maintain healthy customer communication and experience in User.com.
• Scale international trial user engagement by testing new inventive ideas.

What we are looking for?

• Has2-4 years experience working with a SaaS company in performance marketing, mainly in SEM and display channels.
• Successfully applied paid search strategy for international markets.
• Experience using google ads, linkedin ads and facebook ads platform.
• Is comfortable with data-driven decision making.
• Familiar with market automation tools.
• Advance experience in keywords optimization platforms is a plus.

But the most important quality of this person will be passion for learning new trends in the digital landscape, with ability to work independently with minimal direction, while also functioning and contributing as part of the team.