Creative Director Copy Job in Experience Commerce

Creative Director Copy

Location: Mumbai

Reporting to: Executive Creative Director (ECD)

About the Role:

We re looking for a passionate and seasoned Creative Director Copy to shape the voice and messaging for our brands. In this leadership role, you ll work closely with the Executive Creative Director, guiding key campaigns, mentoring the copy team, and partnering with the ACD Art to ensure top-tier creative quality and consistency across channels.

This role is equal parts creative vision, team leadership, and strategic thinking with the ultimate goal of driving brand engagement and shifting brand perception.

What You ll Do:

• Develop and execute strong creative concepts, messaging strategies, and campaign ideas across multiple brands.
• Collaborate with account teams to understand client objectives and translate briefs into compelling storytelling.
• Lead and mentor copywriters, ensuring creative excellence and consistency across all deliverables.
• Partner with art directors and designers to deliver integrated, high-impact campaigns.
• Own the creative direction for all retainer brands.
• Stay ahead of industry trends, digital formats, and creative best practices and share knowledge across teams.
• Craft big ideas with scalable execution across digital and social platforms.
• Play an active role in developing campaign strategies and brand propositions in collaboration with planning.
• Present and sell creative work to clients with confidence and clarity.
• Foster a high-performing creative culture by introducing best practices, processes, and new tools.
• Drive award-winning work that elevates both the agency and its brands.

What We re Looking For:

• 10+ years of experience in copywriting, with at least 6 years in a creative leadership role at a digital agency.
• A strong portfolio that demonstrates creative storytelling across digital, social, and campaign work.
• Proven ability to lead teams, pitch ideas, and manage complex projects from brief to execution.
• Sharp writing skills with a fresh, youthful, and insight-driven tone.
• Experience in building and presenting pitch decks for digital retainers and social campaigns.
• Excellent communication, collaboration, and presentation skills.
• Deep understanding of digital trends, social media platforms, and emerging formats.
• Passion for branding and a strong strategic mindset.
• Active social media user with a finger on the pulse of digital culture.

This is a key strategic role that blends creative vision, digital thinking, and leadership. If you re ready to drive impactful storytelling and help shape the voice of top-tier brands let s talk.