Marketing Manager / Asst. Manager Job in Featherlite

Roles: To develop and drive the implementation of customized branding strategies for each of the Featherlite Developers in alignment to the project branding needs, organizational objectives and market trends so as to create / enhance visibility of Featherlite projects across the targeted customer segments & ensure establishment of the targeted brand image of Featherlite across regions. .

• Define Featherlite s corporate brand philosophy in consultation with Top Management and drive branding initiatives of the organization across all regions.
• Oversee the functioning of the team for conducting market research and capture competitive intelligence and market trends regarding Product Branding, Promotions, Design and Pricing to remain up-to-date with the market.
• Develop project marketing & promotion strategies and ensure effective and timely communication of new initiatives / projects.
• Benchmark best practices and develop world class Branding, Marketing, Sales and CRM strategies for Featherlite.
• Provide inputs to Corporate Planning and Business Development on the marketing feasibility of identified properties.
• Identify and empanel agencies to develop brand related communication / merchandise / advertisements etc.
• Work in close coordination with the Sales / Leasing Team and Corporate Communications for taking their inputs and feedback for building improvements in the planned Marketing and Branding strategy.
• Develop processes to capture market information and changing customer preferences. Review market reports and highlight key trends and their impact on Featherlite.
• Ensure timely resolution of queries raised by Advertising Agencies/ External Consultants/ Media Partners regarding bill payments. Serve as the highest point of issue resolution.
• Responsible for PR activities for entire Featherlite Group.
• Ensure proper co-ordination with Featherlite Graphics team to get all the creatives.

Qualification: MBA from Any Recognized University