Digital Marketing Executive Job in Fingent Global Solutions Pvt. Ltd.

Digital Marketing Executive

Location: Cochin

Experience: 2-3 Years

Employment Type: Full-time

About Fingent

At Fingent, we are driven by the belief that the technology we build touches lives around us, making a meaningful difference. We nurture thought leaders and encourage them to be the seeds of change through smart software development and consulting services, ultimately creating a smarter and better future. Our culture of openness, honesty, and trust fosters an environment of growth and learning. At Fingent, we value a desire to excel, support peers, and most importantly, being a good human being.

Role Overview

We are looking for a Digital Marketing Executive who is passionate about online marketing, capable of driving campaigns across various platforms to enhance brand visibility and drive customer engagement. If you have experience in digital marketing strategies, SEO, SEM, PPC, social media, and email marketing, this is the perfect role for you.

Roles & Responsibilities

• Digital Marketing Strategy: Assist the team in the development of overall digital marketing strategies to support business objectives.
• PPC Campaign Management: Manage and optimize PPC campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• SEO & Keyword Research: Conduct thorough keyword research and implement on-page optimization strategies to improve website rankings and drive organic traffic.
• Email Marketing: Develop and execute email marketing campaigns, including A/B testing for improved engagement and conversion.
• Analytics & Reporting: Analyze campaign performance through web analytics tools like Google Analytics and Search Console, and present weekly, monthly, and quarterly reports to stakeholders.
• Market & Competitor Research: Research market trends, understand the brand s target audience, analyze competitors, and optimize the customer journey to drive engagement and conversions.

Skills & Qualifications

• Experience: Minimum 2+ years of experience in digital marketing, with a strong focus on SEO, SEM, PPC, Google Ads, email marketing, and social media.
• Web Analytics Tools: Proficient in Google Analytics and Google Search Console.
• Communication & Presentation: Excellent communication, presentation, and interpersonal skills to collaborate effectively with internal teams and stakeholders.
• PPC Expertise: Strong knowledge and hands-on experience with PPC platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• SEO & SEM: Understanding of SEO practices, keyword research, and on-page optimization to improve website traffic and search rankings.
• Email Marketing: Experience in creating and managing email marketing campaigns with an understanding of A/B testing.

Why Join Fingent?

At Fingent, you ll join a forward-thinking, collaborative team where you ll have the opportunity to grow your skills and contribute to impactful marketing campaigns. We value continuous learning and encourage our team members to push boundaries, explore new ideas, and make a difference. You ll also be a part of a company culture that values transparency, mutual support, and personal growth.