Senior Digital Marketing Analyst Job in Fingentcorporation

Skill Set

• Should be highly up to date with advances in web technology.
• Must know all about social networking and viral marketing campaigns.
• Knowledge of ad serving tools.
• Perfect knowledge of web analytics tools.
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Roles and Responsibilities

• Build, plan, and execute the overall Digital Marketing Strategy.
• Manage and improve online content, considering SEO and Google Analytics.
• Monitor Competition and provide suggestions for improvement Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage Google Adwords and Social media paid campaigns.
• Optimize content for the website and social networking channels such as LinkedIn, Facebook, Twitter, Instagram, etc.
• Contribute best practices and innovative ideas for on-page and off-page optimization.
• Conduct keyword research according to the latest keyword research strategies.
• Acquire insight into online marketing trends and keep strategies up to date.
• Brainstorm new and creative growth strategies.
• Using Google Analytics gain full insight into user experience, and performance from our digital strategy and suggest improvements.
• Track and report on strategy, and digital performance, highlighting trends, anomalies, as well as options to improve our processes.
• Ability to bring insight into the link between web, mobile, CRM, social, SEM/SEO, and digital media.
• Proactively offer strategic SEO campaign recommendations. Analyze, review, and report on the effectiveness of site changes and campaign initiatives to maximize results.

Experience

4-6 Years