Performance Marketer Job in Genietalk Pvt. Ltd

Description

The Performance Marketer is primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels. She focuses on campaign-specific results and drives the marketing department s commercial performance.

Let s looks at the key tasks a performance Marketer is responsible for:

• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Constantly optimize marketing activities to improve return on investment
• Allocate budgets and analyze and recommend modifications to ad spends
• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
• Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

Required Skills & Qualification:

• Social Media Paid Ads- Facebook, Instagram, Google, Full Stack Performance Marketer
• Campaign Strategist and execution on all ad channels
• Knowledge of algorithms
• Budget knowledge and management
• Experience in B2B , B2C, leads generation
• 2-3 years of experience as a performance Marketer