Content Writer Job in Genxlead

Job Title: Content Writer

Location: Chennai

Experience: 1 2 Years

Qualification: B.A. (English), B.A. (Journalism)

Employment Type: Full-Time

Job Overview

We are seeking a creative and detail-oriented Content Writer to join our team. The ideal candidate will have a strong command of the English language, an understanding of content strategy, and a passion for crafting engaging and SEO-friendly content across multiple platforms. This role will support our marketing efforts by creating compelling content that drives traffic, engagement, and leads.

Key Responsibilities

• Own and execute content marketing initiatives that support traffic generation, audience engagement, and lead conversion.
• Research and write original, SEO-optimized content for websites, blogs, articles, case studies, newsletters, emails, infographics, and other digital assets.
• Analyze content performance and create strategies to improve engagement and reach.
• Collaborate with internal teams (marketing, design, product) to develop innovative content ideas aligned with business goals.
• Ensure content aligns with brand tone, voice, and messaging.
• Apply on-page and off-page SEO principles, including keyword integration and metadata optimization.
• Distribute content strategically across various digital channels including PR platforms, forums, guest blogs, and social media.
• Repurpose existing content for different formats and channels to maximize reach.
• Create content that supports product launches, updates, and promotional campaigns.
• Edit, proofread, and ensure all content is grammatically sound, clear, and consistent.
• Monitor trends in content marketing and social media to keep strategies up to date.

Requirements

• Bachelor's degree in English, Journalism, or a related field.
• 1 2 years of professional content writing experience, preferably in digital marketing or SEO.
• Excellent writing, editing, and proofreading skills with strong attention to detail.
• Knowledge of SEO best practices, including keyword research and content optimization.
• Familiarity with content management systems (CMS), Google Analytics, and basic HTML (preferred).
• Understanding of social media platforms, their audiences, and best content practices.
• Ability to manage multiple projects and meet tight deadlines.
• Strong collaboration and communication skills.