Ecommerce Manager - India Job in Globant

Job Title: Digital Marketing Specialist eCommerce Campaign Producer
Location: Pune / Indore / Ahmedabad / Hyderabad / Bangalore
Experience: 10 to 15 years
Job Type: Full-time

About Us
We are a digitally native company that empowers organizations to reinvent themselves and unlock their true potential. Innovation, design, and engineering converge at scale in everything we do. With over 29,000 employees across 33 countries and a global presence on 5 continents, we partner with renowned companies such as Google, Electronic Arts, and Santander, driving impactful change in industries worldwide.

We are currently seeking revolutionary Digital Marketing Specialists to join our Create Studio. This dynamic team constantly innovates using AI and personalization to deliver remarkable results. We embrace curiosity and put it into action, making us leaders in an ever-evolving marketing landscape. Join us and help drive change in the digital marketing world.

Key Responsibilities

As an eCommerce Campaign Producer, you will be at the forefront of executing digital marketing strategies, ensuring flawless on-site shopping journeys, and optimizing campaigns for impactful results.

• Project Management: Ensure that campaigns and projects are launched on time, adhering to project requirements. Provide regular progress updates and manage deviations from the schedule (e.g., deliverables, milestones).
• Collaboration: Work closely with eCommerce Managers and Associate Managers to optimize workflow processes and ensure seamless campaign execution.
• Campaign Optimization: Review key performance metrics, providing recommendations for optimization. Suggest conversion optimization opportunities before and during production to maximize campaign effectiveness.
• Site Content Execution: Oversee the execution of site content in alignment with campaign designs and marketing toolkits, ensuring all backend configuration supports campaign and BAU trade.
• Technical Troubleshooting: Collaborate with front-end developers to resolve technical issues, ensuring campaigns function smoothly across all devices.
• Creative Collaboration: Work with the creative studio to ensure all assets are delivered per the brief, and campaign materials align with marketing objectives.
• SEO Integration: Ensure SEO requirements are met as part of page builds, in collaboration with the SEO Manager.
• Process Improvement: Assess and recommend improvements in workflows and processes to enhance efficiency and effectiveness.
• Cross-Functional Collaboration: Partner with teams across Marketing, Merchandising, and other functional areas to ensure campaigns are aligned with business goals and objectives.

Skills and Expertise Required

• Leadership: Proven experience leading teams and managing cross-functional collaboration in fast-paced environments.
• Content Management Systems: Extensive experience with content management systems, particularly Adobe Experience Manager.
• eCommerce Platforms: Strong knowledge of eCommerce platforms and related configurations.
• Technical Skills: Solid understanding of HTML, CSS, and JavaScript.
• Workflow Management: Proficiency in JIRA workflow management tools.
• Analytics: Familiarity with Adobe Analytics and/or GA4, with the ability to analyze campaign performance and provide actionable insights.
• SEO: Experience implementing SEO strategies as part of site builds and campaign execution.
• Attention to Detail: Ability to manage multiple tasks and campaigns simultaneously, ensuring accuracy and consistency across deliverables.
• Communication: Strong verbal and written communication skills with the ability to present and communicate clearly to stakeholders.

Preferred Qualifications

• Retail Experience: Experience in eCommerce within a retail environment is preferred but not mandatory.
• Degree: Bachelor s degree in Marketing, Business, Computer Science, or a related field.