Manager - Digital Marketing Services Job in Gsource Technologies
Manager - Digital Marketing Services
Gsource Technologies
4+ weeks ago
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Job Summary
Gsource Technologies is a leading engineering and design firm that specializes in delivering innovative solutions through the use of cutting-edge technologies. With a robust team of over 300 highly skilled professionals, Gsource Technologies is dedicated to providing quick, efficient, reliable, and cost-effective designs and data.At Gsource Technologies, their expertise spans across multiple domains, including architecture, civil engineering, geospatial design, BIM & VDC, and more. They leverage their extensive knowledge and experience to deliver exceptional services and solutions to their clients.
As a Digital Marketing Manager at Gsource Technologies, your responsibilities will include:
Brand Promotion Through Digital Media: Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive engagement across various digital channels.
Digital Advertising: Plan, implement, and monitor digital advertising campaigns across platforms such as Google Ads, social media ads, and other relevant channels.
Lead Generation and Conversion: Plan and execute lead generation campaigns to capture and nurture leads throughout the sales funnel. Optimize landing pages, calls-to-action (CTAs), and lead capture forms to maximize conversion rates.
Email Marketing: Develop and execute effective email marketing campaigns to nurture leads. Monitor and analyze email campaign performance to improve engagement and deliverability.
Social Media Management: Manage social media platforms, create compelling content, and engage with followers to foster an active and vibrant online community. Monitor social media trends and promptly respond to customer inquiries and feedback.
Content Writing and Copywriting: Produce high-quality written content for various purposes, including website pages, blog articles, social media posts, and ad copies.
Data Analysis and Reporting: Monitor and analyze key digital marketing metrics, generate performance reports, and use insights to refine strategies for continuous improvement.
Stay Current: Stay up-to-date with industry trends, algorithm updates, and emerging digital marketing technologies to ensure our strategies remain cutting-edge.
Creating and executing comprehensive digital marketing strategies that encompass search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) advertising. This involves utilizing platforms like Google AdWords and other online avenues to reach target audiences effectively.
Regularly updating and optimizing the company website to enhance user experience and improve search engine rankings. This includes implementing industry best practices and staying up to date with the latest trends in web design and development.
Collaborating closely with sales teams to align marketing efforts with sales objectives. This involves understanding the target audience, identifying key messaging, and developing campaigns that generate quality leads and drive conversion rates.
Configuring and leveraging Sales Customer Relationship Management (CRM) systems to effectively track and manage leads. This includes implementing automation tools, analyzing data, and optimizing lead generation and nurturing processes.
By fulfilling these responsibilities, you will contribute to the overall success of Gsource Technologies by enhancing brand visibility, attracting qualified leads, and supporting the sales team in meeting their target
Strategizing and implementing targeted email campaigns to engage and nurture potential customers.
Identifying and integrating suitable software tools to streamline digital marketing management.
Managing and providing leadership to teams specializing in technical SEO, SMO, content writing, and coding.
Creating SMO, SEO, and PPC strategies that include budget allocations, ROI projections, and revenue targets.
Mediclaim
Sodexho Meal Pass
Annual Variable Pay - Incentives
As a Digital Marketing Manager at Gsource Technologies, your responsibilities will include:
Brand Promotion Through Digital Media: Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive engagement across various digital channels.
Digital Advertising: Plan, implement, and monitor digital advertising campaigns across platforms such as Google Ads, social media ads, and other relevant channels.
Lead Generation and Conversion: Plan and execute lead generation campaigns to capture and nurture leads throughout the sales funnel. Optimize landing pages, calls-to-action (CTAs), and lead capture forms to maximize conversion rates.
Email Marketing: Develop and execute effective email marketing campaigns to nurture leads. Monitor and analyze email campaign performance to improve engagement and deliverability.
Social Media Management: Manage social media platforms, create compelling content, and engage with followers to foster an active and vibrant online community. Monitor social media trends and promptly respond to customer inquiries and feedback.
Content Writing and Copywriting: Produce high-quality written content for various purposes, including website pages, blog articles, social media posts, and ad copies.
Data Analysis and Reporting: Monitor and analyze key digital marketing metrics, generate performance reports, and use insights to refine strategies for continuous improvement.
Stay Current: Stay up-to-date with industry trends, algorithm updates, and emerging digital marketing technologies to ensure our strategies remain cutting-edge.
Creating and executing comprehensive digital marketing strategies that encompass search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) advertising. This involves utilizing platforms like Google AdWords and other online avenues to reach target audiences effectively.
Regularly updating and optimizing the company website to enhance user experience and improve search engine rankings. This includes implementing industry best practices and staying up to date with the latest trends in web design and development.
Collaborating closely with sales teams to align marketing efforts with sales objectives. This involves understanding the target audience, identifying key messaging, and developing campaigns that generate quality leads and drive conversion rates.
Configuring and leveraging Sales Customer Relationship Management (CRM) systems to effectively track and manage leads. This includes implementing automation tools, analyzing data, and optimizing lead generation and nurturing processes.
By fulfilling these responsibilities, you will contribute to the overall success of Gsource Technologies by enhancing brand visibility, attracting qualified leads, and supporting the sales team in meeting their target
Requirements
Responsibilities:
Developing and executing comprehensive digital marketing strategies for SEO, SMO, and PPC using platforms like Google AdWords and other online channels. Continuously updating and optimising the company website to enhance user experience and improve search engine rankings.
Strategizing and implementing targeted email campaigns to engage and nurture potential customers.
Identifying and integrating suitable software tools to streamline digital marketing management.
Managing and providing leadership to teams specializing in technical SEO, SMO, content writing, and coding.
Creating SMO, SEO, and PPC strategies that include budget allocations, ROI projections, and revenue targets.
Benefits
Salary at par with the industryMediclaim
Sodexho Meal Pass
Annual Variable Pay - Incentives
Experience Required :
Fresher
Vacancy :
2 - 4 Hires
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