Senior Content Marketing Manager Job in Happay
Senior Content Marketing Manager
Happay
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
- Permanent
Job Summary
- You will be responsible for:
- Creating persona-driven content for different stages of the buying cycle to attract relevant traffic and expand our subscriber base
- Creating awareness/excitement about our product and generating leads for the sales pipeline by producing all types of content -- webinars, roundtables, ebooks, whitepapers, blog posts, case studies, videos, et al
- Owning and executing our PR strategy
- Managing blog calendar and promotion plan for our marketing blog and target accounts Building rapport and conducting interviews with C-level executives of established corporates
- Building rapport and conducting interviews with C-level executives of established corporates
- Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement
- Community building and driving engagement for our brand through LinkedIn
- Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel
- Monitoring and reacting to data and analytics
- Nurturing prospects through weekly/monthly email marketing initiatives
- Creating sales enablement content including presentations, battle cards and more
Experience Required :
3 to 5 Years
Vacancy :
2 - 4 Hires
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