Market Segmentation Intern Job in HappiMynd
Market Segmentation Intern
HappiMynd
4+ weeks ago
- Gurgaon, Haryana
- Not Disclosed
- Internship
- Work-from-Home / Remote
Job Summary
- Partner with Sales to create and execute segment and account-specific growth strategies and plans to increase customer engagement, improve relationships, build brand equity, drive faster closes, and improve win rates.
- Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights.
- Work with the BDR team to run targeted outbound campaigns for your segments/accounts.
- Define and maintain segment profiles across the business along with persona-specific needs and considerations per segment.
- Initiate compelling co-marketing campaigns that drive new business and/or new partnerships.
- Manage the design and execution of multi-channel integrated campaigns.
- Assist the content team in developing and evolving messaging and collateral.
- Promote and assist with event management, including webinars, in-person events, etc.
- Assist with the design and execution of marketing programs, including, but not limited to email, web, social, landing pages, A/B testing, pay-per click, and other lead capture channels.
- Institute a continuous improvement cycle for all marketing efforts and provide weekly, monthly, and yearly reporting against established KPIs.
- Assist sales with the development of sales aids, sales scripts, etc, as requested.
- Create full lifecycle nurture campaigns.
- Identify resources and process required to scale all campaign efforts, providing recommendations to management.
- Execute all initiatives ensuring compliance with governing laws, clients, and vendors.
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