Branch Sales Manager Job in Hdfc Bank

Job Description

• A.

• Acquisition and Value Build Up: Achievement of new acquisition value and number plan for retail current accounts for the branch.

• (responsibility on new acquisition plans/product mix etc.

• will be basis the acquisition model ) Ensure overall value enhancement from the portfolio of customers handled.

• B.

• Portfolio Management: Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch, with respect to on-boarding, activation, value build-up & AQB maintenance Understanding the customer business and prepare customer profile Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.

• Proactively monitoring balances and controlling attrition.

• C.

• Product and Market Penetration: Focusing on Profile-based selling approach, for cross - sell of value added products/services acquisition of new to bank liability customer through referral of portfolio customers.

• - Market Penetration Support catchment profiling for the branch for CA potential with the help of branch / sales team Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.

• Monitoring of sourcing of current account by Sales Team or Sales officer linked to the branch Increase SB , FD , RD , digital etc penetration to current accountsD.

• Customer Engagement: Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per Branch Sales ProcessE.

• Product Customization: Work in close consultation with the central product team to modify the product features / parameters to ensure right product fitment for portfolio customers (Product Customization).

• Provide regular inputs to the product team on competition benchmarking, opportunities and segmentation, product features and quality of portfolio acquired.

• Customise current accounts to suit the requirement of the client and offer proper payment / collection solutionsF.

• Operations: Ensure forms are filled properly and processes within TAT.