Am-marketing Job in Healthasyst Pvt. Ltd.

Exp-6+ Years

Develop the marketing plan for a healthcare technology product and manage execution

Manage and optimize costs/budgets to deliver higher ROI

Manage company s participation in events such as tradeshows and user conferences

Manage and develop a team of young marketing professionals

Drive lead generation program to create a healthy pipeline for the sales team through inbound and outbound channels

Ensure the product positioning and messaging is captured accurately, consistently and in an engaging manner in all market-facing materials

Closely work with the content team to conceptualize and develop engaging content

Work with partners and industry bodies to drive joint marketing initiatives

Regularly review, audit, refresh and generate digital assets to enable brand and sales- website, blogs, social media handles, product listing platforms, technology documentation, brochures, case studies, flyers

Create awareness and engage current customers with success stories, business value created, product features, and upgrades.

Keep abreast of industry trends and take up newer marketing initiatives as necessary

Ability to drive creativity and enthusiasm in the team

Ability to take full ownership and drive initiatives to success

Data driven approach to measure effectiveness of marketing programs

Ability to lead a team of marketing executives performing different roles such as lead generation, digital marketing, marketing operations and content development

Excellent in planning & organizing, attention to detail

Excellent oral and written communication skills

Excellent influencing and interpersonal skills

Results driven with proven ability to prioritize and execute on both strategic and tactical initiatives