Digital Marketing Executive Job in Hourglass It Solutions Pvt Ltd

Job Description :

The candidates should be well versed withGoogleAdWords, Facebook, Linked-In, Instagram,andTwitter organicas well as paidsocial media engagement techniques.

Roles and Responsibilities

• Analyze existing social media handles of organization, their competitors and based on that build a digital content bucket for regular posts.
• Building and maintaining a social media calendar in alignment with upcoming events and occasions.
• Conduct social media audits to ensure best practices are being used.
• Coordinate with the sales team to create marketing campaigns and offers targeted to lead generation.
• Prepare content for an email newsletter to be sent out to existing customers.
• Prepare content for email newsletter to be sent out to leads and inquiries to build the sales lead funnel.
• Monitor key online marketing metrics to track success and do optimization.
• Ensure that the brand message is consistent and visible.
• Knowledge of content marketing for optimizing the content for websites, blogs, and linked-In articles.
• Working on content ideas based on market research that could be apt for the business.

Desired Candidate Profile

• 2+ Years of Experience in Digital Marketing.
• Experience executing paid social media campaigns (Google AdWords, Facebook, Instagram, Linked-In).
• Bachelor's degree in marketing or business.
• Must be able to work on multiple projects at the same time.
  
• Incredible attention to detail and perfection.
• Full understanding of all social media platforms and their technical jargon.
• Problem-solving skills.
• Knowledge of content management systems.