Field Marketing Manager Job in Hubilo Technologies Inc

Hubilo is not just another startup story. It's the story of a young duo that seized an unprecedented event to pull-forward an entire industry the $400 Bn Events industry that was among the hardest hit by the pandemic. While it brought existing business models to a grinding halt, Hubilo saw the opportunity to turn canceled conferences into virtual events and bring people together in a dramatically more convenient and engaging manner. Cornered by an approaching bankruptcy, we saw this once-in-a-century opportunity to recreate a business we had started five years ago.

We pivoted from the physical world to reimagine how people connect, interact, and get things done in the virtual world. A virtual world where we seamlessly extend the human experience and effortlessly make network intelligence accessible to both organizers and attendees. Wetransformed the vast array of interaction data into a system of engagement to turn Events into networks and attendees into relationships.The shift to intelligent experiences will be irreversible going beyond the pandemic, and it will be hard to imagine any memorable event that is limited to the physically present.

Our vision is to create compelling virtual spaces(venues) where human connection is celebrated, shared experiences advance, and network intelligence amplifies. To nurture and create intelligent and personalized experiences for ourGlobal customers, we arehiring a World-class teamto lead from the front.

As a Field Marketer,You will be responsible for driving growth and executing field marketing efforts for Hubilo. Your high-level objectives will be:

Detailed Description:

Reporting to the Senior Manager of Field Marketing, you will work to execute integrated marketing/sales campaigns with a focus on ABM and sales communications, that support sales teams through building sales pipeline, reducing the sales cycle, and increasing revenue.

Collaboratively with field marketing leadership, sales leadership, marketing operations, and demand generation, this role will design and execute ABM initiatives, measure and report out on program effectiveness, and use data to make the right adjustments in the strategy and plan.

The ideal candidate will have a results-driven mindset, creative ideas, and a scrappy, entrepreneurial spirit. You should be comfortable with project management and have a firm understanding of sales enablement. This role is for someone who wants to lead projects and set the sales team up for success.

Responsibilities

Execute on field marketing programs, ABM campaigns, and sales enablement strategies that accelerate the sales cycle.

Sales Enablement:

• Collaborate with product marketing, marketing, product and sales leadership to conduct customer research and gather market insights to inform business decisions

• Develop internal sales resources and external sales collateral

• Onboard sales teams on new campaigns and field programs

• Maintain sales enablement operations communication plans to drive greater engagement with key stakeholders and awareness of team initiative, processes, and capabilities.

Account Based Marketing

• Execute Account-Based Marketing strategy to deliver on marketing and sales objectives

• Work with marketing and sales operations on developing the appropriate marketing metrics including visibility into marketing campaign results and measurement of campaign effectiveness, lead generation, opportunity creation, pipeline contribution, and ROI of our marketing efforts within the account.

• Lead efforts to implement frameworks for measuring, reporting, and analyzing results.

• Build programs that allow our Field Marketing team to scale across priority accounts within their territory.

• Manage account marketing budget and work with shared services and external agencies to optimize and execute campaigns and tactics

Requirements

• 5+ years experience in sales enablement, product marketing, marketing, or performance marketing, at a software company

• Experience with ABM and sales enablement tools (campaign management, segmenting, organization, and communications)

• Solid analytical and critical thinking skills with proven expertise in breaking down complex problems

• Empathy for customers needs and understanding of customer journeys

• Ability to make business decisions based on customer insights and data

• Experienced in analyzing marketing and sales metrics and executing programs that improves upon group KPIs

• Excellent written and oral communication skills, efficient storyteller

• Self-starter, ability to thrive in a fast paced, start-up environment

• Bachelor s degree required