Social Media Specialist Job in I-pac

Job Role:

We are looking for an individual, who will be responsible for social media marketing including increasing brand awareness, developing content, promotion, engagement, and conversation strategies. As a part of I-PAC s Digital Team, you will develop and run innovative campaigns to help expand the reach of our campaign properties and content themes .You will provide high-quality writing and editing support for external communications including, but not limited to, event invitations, digital communications, talking points and digital and/or social media posts under tight deadlines.

Job Responsibilities:

• Manage and design digital campaigns at a massive scale and engage millions of people through Social Media channels
• Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Collaborate with various units like Research, Video, Content and Marketing to conceptualize and disseminate information
• Liaison with I-PAC field teams to ensure complete synchronization between field activity and digital operations
• Keep up with all political developments and suggest campaign interventions as and when required

Minimum Qualifications:

• Postgraduate or graduate degree from premier institutes
• Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding
• Professionals with minimum 2 years of experience in managing digital campaigns and/or content creation.
• Willingness to travel extensively and long working hours.
• Strong analytical skills and creative thinking.
• Excellent writing and communications skills.
• Ability to prioritize under pressure.

Preferred Qualifications:

• Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.
• Hands-on experience with google and Facebook products for reporting and measuring KPIs.
• Experience with visual communication principles.