SEO, SMO, Digital Marketing Job in INSTLOO Private Limited

• Social media skills: This involves creating and managing social media profiles, pages, and groups, posting engaging and relevant content, interacting with the audience, and measuring the impact of social media campaigns.Some of the tools and platforms that can help with social media skills are WordPress, Mailchimp, Hootsuite, Canva, etc.

• Search engine optimization (SEO) skills: This involves optimizing a website or a web page to rank higher on search engines such as Google, Bing, or Yahoo. Some of the aspects of SEO skills are keyword research, content creation, technical SEO, link building, and analytics.Some of the tools and platforms that can help with SEO skills are Google Analytics, Google Ads, Moz, Ahrefs, etc.

• Content marketing skills: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action. Some of the types of content marketing are blogs, ebooks, podcasts, videos, infographics, etc.Some of the tools and platforms that can help with content marketing skills are WordPress, Medium, BuzzSumo, Grammarly, etc.24

• Data analytics skills: This involves collecting, analyzing, and interpreting data to measure the performance and effectiveness of digital marketing campaigns and strategies. Some of the metrics and indicators that data analytics skills can help with are traffic, conversions, bounce rate, click-through rate, return on investment, etc.Some of the tools and platforms that can help with data analytics skills are Google Analytics, Google Data Studio, Excel, Tableau, etc.24

• Search engine marketing (SEM) skills: This involves using paid advertising to increase the visibility and traffic of a website or a web page on search engines. Some of the types of SEM are pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM), etc.Some of the tools and platforms that can help with SEM skills are Google Ads, Bing Ads, Facebook Ads, etc.