Marketing Technology Manager Job in Idfc First Bank
Marketing Technology Manager
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
Role: Marketing Technology Manager
Function/Department: HPE
Experience: 5 to 10 Years
Education: Any Graduate / Postgraduate
Job Purpose:
We are seeking a Marketing Technology Manager to enhance our B2C campaign efforts within Salesforce Marketing Cloud (SFMC). The ideal candidate will play a key role in executing BAU campaigns across multiple channels while building a cutting-edge marketing technology stack that aligns with our Customer First approach.
Key Responsibilities:
Campaign Development & Execution:
Design and implement B2C marketing campaigns across Email, SMS, WhatsApp, Push Notifications, Journeys, Landing Pages, and Forms using SFMC modules such as Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.
Optimize existing campaigns for better engagement and performance.
Data Management & Integration:
Understand database architecture, including primary/foreign keys and data relationships.
Create and update data extensions to support personalized campaign requirements.
Develop responsive web cloud pages for landing pages and survey forms.
Testing & Optimization:
Implement a robust testing process before releasing new features/scripts.
Continuously monitor and fine-tune features to enhance performance.
Enforce email best practices and standard naming conventions.
Marketing Technology & Strategy:
Assess the current MarTech architecture and identify gaps for improvement.
Coordinate with stakeholders and external agencies to enhance the digital marketing stack.
Oversee data security, product enhancements, and compliance.
Performance & Process Improvement:
Ensure high performance and uptime of the marketing technology stack, aligning with department KPIs.
Champion agile development to streamline operational processes.
Why Join Us?
Exciting opportunity to work with advanced marketing technology.
Collaborate with industry leaders in digital transformation.
Make a real impact by driving customer-centric marketing strategies.
If you're passionate about MarTech innovation, Salesforce Marketing Cloud, and data-driven campaigns, apply now and be a part of our dynamic team!
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