Principal-growth Manager-hpe Job in Idfc First Bank

Role: Principal - Growth Manager (HPE)
Function/Department: HPE
Experience: 8-12 Years
Education:
Graduation: B.Tech, BCA, BE, B.Sc
Post-Graduation: M.Tech, MCA, MBA, M.Sc

Job Purpose:
We are looking for a Principal - Growth Manager to lead the end-to-end digital marketing strategy for Debt Management. This role will be responsible for driving revenue growth through data-driven digital campaigns, optimizing the debt recovery process, and ensuring maximum ROI from marketing investments. You will collaborate with multiple stakeholders to design and execute impactful marketing initiatives that align with business goals.

Key Responsibilities:
Growth Strategy & Digital Optimization:
Design and implement growth strategies to enhance the debt management process via digital channels.
Lead digital marketing objectives for debt management, working with Agile Campaign Teams to drive lead generation and maximize business outcomes.
Optimize cross-channel customer journeys based on analytics, stakeholder inputs, and industry benchmarks.
Define audience segmentation strategies to deliver personalized offers, content, and conversations.
Revenue & Performance Management:
Own revenue targets for debt management and drive measurable business growth.
Develop, monitor, and refine campaign performance metrics to ensure continuous optimization.
Provide regular performance reports to senior leadership and make data-driven decisions to enhance campaign success.
Conduct market research to identify trends and improve digital marketing effectiveness.
Leadership & Collaboration:
Lead and mentor a team of growth managers to drive campaign execution and achieve targets.
Work cross-functionally with internal teams and external partners to develop and execute marketing strategies.
Ensure seamless execution of sales lead management and lead lifecycle optimization.

Secondary Responsibilities:
Strong problem-solving skills with a growth mindset.
Ability to understand business targets and translate them into effective marketing strategies.
Optimize customer journeys (CRO) on digital and assisted platforms.
Utilize bureau data insights for digital marketing strategies.
Knowledge of financial products and customer lifecycle management.
Comfortable working in Agile environments with an incremental ROI approach.
Basic proficiency in Data Analytics & Statistics for marketing insights.

Preferred Skills & Tools:
Proven track record in scaling business and driving growth through digital campaigns.
Hands-on experience with leading MarTech tools such as CleverTap, Salesforce Marketing Cloud, Google Analytics, and automation platforms.
Ability to independently lead, communicate, and collaborate with multiple business partners and global teams.

Why Join Us?
Lead high-impact digital growth initiatives in a fast-paced, data-driven environment.
Work with cutting-edge MarTech tools and drive innovation in debt management marketing.
Collaborate with industry experts and contribute to business growth through digital transformation.

If you're a strategic thinker with a passion for digital marketing, revenue growth, and performance optimization, we invite you to apply and be part of our dynamic team!