Product Lead-cross Sell Job in Idfc First Bank

Description

Job Requirements

Role/Job Title: Product Lead-Cross Sell

Function/ Department: Rural banking

Job Purpose:

The role entails scaling up thecross-sellbusiness for the bank, bydeveloping strategiesto expand the existing products, channels, segments andcustomer basebydelivering banking needsto the customers in the mostcost efficientandtechnology effectivemanner. It includes building up teams, systems, process and culture amenable to the scale and consistency of delivery. Role will closelycollaboratewithRural SalesandRetail Assetsteam - Business Heads,Business Analytics,Digital Marketing& Transformation,Branch Bankingteams and Technology teams for same. The role has aP&L responsibilityfor theCross-sellbusiness contributing to the largerorganizational objectivesof the bank. This role encapsulates the responsibility of providing aseamless and fulfilling customer experienceand ensuring we become the primary bank for allbanking needs

Roles & Responsibilities:

• Build great best in class products and great customer experiences and user experiences for theCross-sellbusiness.
• Ideate, co-create products for existing customers along with the product heads of each business.
• Own program building, tech wireframing and user experience for the above products offered to existing customers.
• Co-create custom products and experiences for Branch liabilities franchise and own program building, tech wireframing and user experience.
• Constantly build differentiated offerings to the customer that enablesbusiness growth
• Build the best in category customer experience to existing customers and branch Liabilities franchise both internal and external customers

Secondary Responsibilities:

• Enable and activatedigital distributionand on-demand instant delivery of services across ETB, customer X-sell.
• Collaboratewith other departments and functions to build best-in-classproducts and service offeringsto the customer.

Managerial andLeadership Responsibilities:

• Champion the IDFC First'scustomer first cultureby driving the team to take uphigh degree servicing normsto ensure absolutecustomer delight.
• Create an environment for focused onautomation and digital enablementto fulfil customer s needs holistically. Champion the business model that keeps technology, analytics andcustomer centricityat the heart of the day to day functioning

Key Success Metrics:

• Coverage of X-sell productson the eligible segments
• Growth in business through incremental programs created for X-Sell across products.
• ETB business mix from own channels vs external channels.
• Ease of process & differentiated customer treatment for Branch walkin/ETB X-sell customer vis a vis other mode ofonboarding.
• Revenue generated/branch.
• X-Sell to be the largest channel for each business line at below average market cost of acquisition

Education Qualification:

• Postgraduate & equivalent (Masters)

Experience:

5 to 10 years