Sem/ppc Specialist Job in Idigitalise - Digital Marketing

Responsibilities and Duties

• As a PPC specialist, you'll work with internal stakeholders or external clients and will be involved in:
• creating and planning a variety of PPC campaigns across a range of digital channels
• overseeing existing campaigns and making recommendations on how to optimise them
• Analyzing trends and making data-driven decisions
• writing engaging copy for adverts
• proof-reading
• making creative suggestions for advert templates
• account management of clients
• relationship building and business development
• producing detailed analysis and reports of campaigns
• presenting data and reports to a range of audiences.

Key Skills

• Google Analytics, Facebook Ads, PPC Campaign Management, taboola, Amazon Web Services, Social Media Marketing, PPT, excel, zapier, semrush
• Required Experience and Qualifications
• You'll manage a number of campaigns and work with a range of clients or internal stakeholders, giving you lots of variety but challenging you to balance a busy workload and meet tight deadlines.
• You'll work with data, analysing trends and results, while simultaneously thinking creatively about improvements and strategies to optimise a PPC campaign.
• PPC specialists are usually office based but will often spend time meeting clients and stakeholders and attending events. You'll be expected to network and socialise to build and maintain relationships.
• PPC is only part of the mix of digital marketing services and specialisms. You may get the chance to work in a broader role where PPC forms part of what you do but not all of it. Closely-related areas of specialism include search engine optimisation (SEO), digital strategy and digital PR.