Seo Executive Job in Iglobal Impact Ites Pvt. Ltd

Responsibilities

• Perform keyword research, expansion and optimization

• Research and implement search engine optimization strategies

• Optimize websites and landing pages for search engine marketing

• Collaborate with editorial and digital marketing teams to execute SEO in content creation and content programming

• Manage campaign strategies for online marketing, expenses, budgets, and reconciling discrepancies

• Execute link building and backlinking strategy

• Recommend necessary changes in website architecture, content and URL structure to improve SEO performance

Requirements

• Prior SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• Strong understanding of marketing, conversion, and customer acquisition
• Relevant experience with website analytics tools
• Experience with A/B and multivariate experiments
• Knowledge of factors influencing ranking and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO, SEM and digital marketing