Email Marketing Manager Job in Imocha

Responsibilities: 1. Develop a comprehensive email marketing strategy for Imocha's use cases across the lead lifecycle. 2. Work closely with sales and marketing teams to identify target email audience and execute campaigns. 3. Design and implement direct email marketing campaigns, developing copy and subject lines, designing email templates, building email lists etc. 4. Develop A/B and multivariate testing strategies and optimize campaigns accordingly. 5. Manage and report on the email marketing campaigns and results; use results to determine ROI and work on the optimization strategies. 6. Ensure prompt, accurate, and error-free communication with prospects, leads and customers to build loyal relationships and minimize unsubscribe rate. 7. Ensure emails follow industry standards and privacy policies. Requirements: 1. Bachelor's or Master's in marketing or related discipline 2. 4+ years of email marketing experience, preferably in SaaS industry 3. Strong communication skills - written and oral Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy 4. Track, measure, and report on the results of email marketing campaigns to determine ROI 5. Sufficient experience in marketing automation and email platforms such as HubSpot and Outplay 6. Excellent analytical skills and ability to provide actionable insights from data 7. Solid understanding of marketing and sales lifecycle 8. Excellent Problem Solving and Project Management ability.