Strategic Brand Management Job in Imperium Management Solution

Brand building is a very tough job & hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to new heights through sequential steps which add value to the brand & ultimately position the brand strongly in the mind of the customers.

Following are the Phases of project management:

• 1. Initiation phase
• 2. Definition phase
• 3. Design phase
• 4. Development phase
• 5. Implementation phase
• 6. Follow-up phase