Manager, Email Operations Job in Isocrates Madtech Private Limited

Job Description We are looking for a Managerial role to manage end to end activities for Mar Tech Delivery team working with our internal Partner Success team. Roles and Responsibilities Manage a team of executives ensuring campaigns are completed on time and to a high standard collaborate with our partner success team and customer in gather requirements work with a number of clients to create direct and email marketing campaigns which meet their briefs and helps them to achieve their ROI Plan and implement marketing campaigns across all direct/email marketing channels which includes internal B2B marketing using Pardot and SF CRM Report campaign success to the marketing manager on a weekly, monthly and quarterly basis or requested by the customer Be aware of current customer trends to implement into the campaigns Create a testing report which analyses the success of the email marketing campaigns Use the testing reports to improve the overall email marketing success Use Analytics tools to assess how effective email and direct marketing campaigns have been in terms of ROI and meeting targets Coordinate and deliver customer communication emails to achieve marketing goals Coordinate with content and marketing teams in development of newsletters and marketing content for customers Ensure that email messages clearly convey brand clarity and consistency Enforce email best practices and standard naming conventions Ensure emails meet high and quality deliverability standards Develop strategies to improve email channels in all areas Develop innovative email marketing techniques to increase sales and revenue Plan and execute email marketing campaigns Analyze campaign results and recommend improvements to achieve campaign objectives Stay abreast with latest developments in email marketing fields Work with creative team in developing effective messaging strategies and creating compelling email designs Maintain email addresses and determine email themes and delivery timings Develop standard procedures, QA checklists, testing documents to execute email campaigns Evaluate team performance and schedule job training s to team members, manage internal reporting