Digital Marketing Executive Job in Isolve Technologies Private Limited

Key Skills:

• SEO, SMO, SEM, SMM, Email marketing, SMS marketing, Database collection & Resume sourcing.

Key Responsibilities:

• Search Engine Optimization: Planning and implementing strategies to drive relevant web traffic through organic means
• Deep knowledge in various SEO and digital marketing tools such as google analytics, google keyword planner, Google Adwords, social media platforms, ahrefs, google search console etc.
• Good understanding of on-page and off-page SEO concepts and their impact on website traffic and ranking
• Campaign running, review submission, article submission, classified ads submission, social bookmarking and blog creation &posting, directory submission
• Creating the marketing strategy and brand positioning for SAAS and CRM software solutions and other related services
• Strong knowledge of DLT registration process for sender ID & SMS template approval process for SMS Marketing
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Strong knowledge of the B2B or business support industry, as well as local digital trends & best practices
• Marketing automation for Search engine marketing, social media marketing, SMS marketing & email marketing
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, LinkedIn, Quora etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Campaign Management: Design, develop, execute, and optimize inorganic digital campaigns to improve brand awareness, drive relevant traffic, and generate leads
• Content Development: Conceptualize and create educational product and solution content for a variety of software platforms
• Proficiency in creative or graphic design tools like Canva, Photoshop, After Effects and other infographics and video creation tools
• Social Media Marketing: Developing content to promote across social media channels to improve awareness, drive traffic, and generate leads

Key Professional Attributes:

• Excellent understanding of digital marketing concepts and best practices
• Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Good communication and interpersonal skills

Qualifications Required:

• Graduates in any discipline
• Experience: 3-5 years
• Looking for Immediate Joiners