Lead Generation Specialist Job in It By Design

Responsibilities

Work with Marketing and Sales shareholders to develop ABM strategy to produce opportunities, drive traffic and brand awareness

Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, user groups, industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc.

Strategize event projects and suggest and advise partners on vendor and third-party event prospects

Build tactical marketing techniques, to involve decision makers at target accounts.

Act as the point person for the Sales team to inform update them on progress and event information, providing comprehensive instructions and follow up.

Requirements

3+ years in marketing / event coordination in a B2B technology / SaaS company, bonus if this candidate has experience in CRM and marketing automation platforms

Experience overseeing programs beyond physical events in the digital space (web, social, etc.)

Capability to operate on various, marketing projects that involve both tactical thinking and thorough execution.

Ability collaborate and work cross functionally with sales and marketing teams.